Instinctively, we are attracted to success, to what most people are doing.  Blinded by this attraction, we typically ignore the not-as-shiny, the unproven, the uncertain.

But it is these things that we should be attracted to because they are where the most upside is to be had.

Asymmetries focuses your attention on these lesser known scenarios because they often represent asymmetric payoff type situations where downside is limited and the upside ceiling is very high or uncapped.